Tag Archives: fold

Big Trouble in Little China!

16 Feb

Kung Hey Fatt Choi ! A recent work trip to San Francisco happened to be at the same time as Chinese New Year.  Since San Francisco is the largest Chinatown and Chinese community outside Asia I decided to climb the steep hill past Union Square & the designer shops to sample Dim Sum US style.

Next to Eastern Bakery (the oldest Chinese bakery in the US) was The Wok Shop a kitchen utensils shop which stocked some crazy Asian cooking gadgets including the Japanese Egg Mould.  As I was browsing the shop keeper was screaming down the phone to her supplier… Martha Stewart has started a craze and now I’m out of stock!


When she calmed down Mrs. shop keeper told me The Martha Stewart Show featured Chinese cookery to celebrate the New Year and she used a special gadget to slice spring onions, this in turn caused the demand for this gadget to rocket and supply to diminish…….sounds like I’ve been hanging out with lots of sales type people recently, doesn’t it? Well I did pick up some really neat sales & marketing tips, one of the most important tips is to present our ideas in context, just like Martha did and just like PTF will this year.

Gorgeous home owners please note…. PTF will be organising a photo shoot in April/May for our new collection so we can shout out to the world and all the great interior professionals, magazines and interiors lovers that our products are complimentary, desirable and the best of future British design! Thanks Martha!

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(I’m now) Aware: Fashion Art Identity

7 Jan

Good ‘eve, Tuft here!

As promised, here I am, a-blogging again! It’s Day 2 of the Resolutions now and I have been to an art exhibition AND entered a blog. Hurrah! Big slap on the back, I thank you.

I really really enjoyed my trip to the Royal Academy of Arts this morning; shamefully, it was my first time despite having passed it numerous times en route to do my shopping in New Bond Street. (I wish).

‘Aware: Fashion Art Identity’ is a fantastically diverse & thought provoking exhibition that I really urge you to go see before it ends on 30th January. It explores how clothing and fashion is used to communicate and reveal identity,  through the themes of Storytelling, Building, Belonging & Confronting, and Performance.

Gorgeously clever (water-soluble) threads by Helen Storey

It’s hard to pick just one installation that stood out for me, but I was particularly impressed by Sharif Waked’s video ‘Chic Point’. Making a strong political comment on the complex situation in the Middle East, he created some ingenious garments that playfully exposed areas of the body – ‘Fashion for the Israeli Checkpoints’, if you will. It was clever, strangely humorous (the garments themselves), but also quite poignant and sad.

Sharif Waked - Chic Point, 2003

I also marvelled at the kaleidoscopic explosion of colour by Yinka Shonibare – amazing batik printed Colonial African Fabrics, beautifully displayed. I love using unashamedly bold vivid colours in my rugs, so for me his work is always so inspiring.

Yinka Shonibare MBE, Little Rich Girls, 2010

Speaking of inspiration I came across architects Acconci Studio who showcased a collection of gorgeous oragami pieces… no guessing who came to mind here! Check them out, Fold!

Acconci Studio, 2001

There is far too many brilliant and beautiful things to mention from this exhibition that I won’t be able to describe adequately. Suffice to say if you love fashion, fabrics and art you simply must pay it a visit – and then treat to yourself to a nice sugared macaroon or two from the Sketch tea shop – Yummy!

Go on then, I’ll have 5 of the pink please!

Wishing you all a fabulous weekend!

Love, Tuft x

Folded Font

7 May

Hey FOLD, I saw this on artatheart.co.uk and thought of you, it’s by Gesa Hansen.  We always seem to struggle to find the right font that sums you up as a designer and I think this could be it. What do you think? PRINT xxx