Tag Archives: process

There’s an Elephant in the room

16 Jul

A month or so ago I was emailed by a journalist and asked if I would be willing to talk about the printing process I use to produce my work.  This isn’t the normal kind of press I get so I jumped at the chance.  Not many people know about digital printing even though it’s been around for at least 10 years.  We don’t really think about how the products we buy are made.  Anyway don’t get me started on sustainability!  I get a mix of reactions when people here how I produce my work, “wow thats amazing I didn’t even know that was possible” or “well that just cheating isn’t it, getting a computer to do the work for you” and to those people I say, if you had any idea how long I spend at my computer screen and the time I have spent learning how to produce my designs digitally you would NOT call it cheating!!

So anyway I answered all the questions and supplied some images of the process and I’m absolutely chuffed with feature.  Elephant is a beautiful quarterly magazine which launched in November 2009, looking at contemporary art and visual culture published by Frame Publishers. Marc Valli, owner of the Magma design book stores in London, is the editor in chief. Featuring up-to-the-minute visual material, fresh faces and original voices, Elephant covers and uncovers new trends and talent in contemporary visual culture. Get yourself a copy!! Print xx